Lavazza means doing business with passion. The history of Lavazza is that of a business which, for over 120 years, has pursued a company vision based on passion for work, for the product and the land in which it operates. These values have been ingrained in Lavazza’s DNA since its foundation in 1895, and upheld by four generations of entrepreneurs.
Our Success story started when the owners of the company pooled their experience in the Food and Beverage sector and their passion for coffee and created the company “We refresh”. The vision of the company was to become leaders in supplying coffee to the Food and Beverage industry in Egypt. The beginning of We Refresh was to import Lavazza Coffee, one of the most prestigious and well renowned brands of Italian coffee worldwide. After successfully managing and expanding the brand in Egypt as the official distributor other products soon followed such as Giesen Roasters as well as many prestigious coffee machines, grinding machines as well as vending machines.